Which two applications automatically create activation targets at the time the application is connected to Data Cloud?
A. Personalization powered by Interaction Studio
B. Amazon S3
C. B2C Commerce
D. Marketing Cloud Engagement
Explanation:
These two applications automatically create activation targets when they are connected to Data Cloud. You can use these targets to activate segments or calculated insights to these applications.
What should an administrator do to pause a segment activation but with the intent of using that segment again?
A. Inactivate the segment
B. Delete the segment
C. Stop the Publish Schedule
D. Skip the Activation
Which two statements are true about using consent API and exercising right to be forgotten?
A. Data Deletion requests are processed within 1 hour
B. Data Deletion requests are reprocessed at 30, 60, and 90 days
C. Data Deletion requests are submitted for Individual profiles
D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce Clouds
Which two statements about Data Cloud's Web and Mobile App connector are true?
A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup.
B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page.
C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection.
D. Mobile and Web SDK schema can be updated to delete an existing field.
How can attribute names be modified to match a naming convention in Cloud File Storage target?
A. Update attribute names in the data stream configuration
B. Update field names in the data model
C. Set preferred attribute names when configuring activation
D. Use a formula field to update the field name in an activation
What does the Source Sequence reconciliation rule do in Identity Resolution?
A. Sets the priority of specific data sources when building attributes in a unified profile such as a first or last name
B. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
C. Includes data from sources where the data is alphanumerically sequenced
D. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources
A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should an administrator assign?
A. Customer Data Cloud for Marketing Admin
B. Customer Data Cloud for Marketing Specialist
C. Customer Data Cloud for Marketing Data Aware Specialist
D. Customer Data Cloud for Marketing Manager
Explanation: This permission set should be assigned to a user who needs permissions to accessData Cloud to create, manage, and publish segments, but not to create reports or manage data sources. This permission set allows the user to create and edit segments, calculated insights, streaming insights, and activations, but not to access data streams,data model, identity resolution, or reports.
To which Data Model entity should the Email field from a CRM Contact object be mapped?
A. Lead
B. Account Contact
C. Individual
D. Contact Point Email
Explanation: The Email field from a CRM Contact object should be mapped to the Contact Point Email entity in the Customer 360data model. This entity represents an email address that is associated with an individual or an account contact.
How does an administrator increase the consolidation rate for Identity Resolution?
A. Change all reconciliation rules to Source Sequence
B. Add more matching rules to broaden the search for matches
C. Change the Ignore Empty Value option
D. Reduce the number of matching rules
Explanation: Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. Ifthere are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. References: Identity Resolution Match Rules
An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is going to present a challenge?
A. Amazon S3 Bucket
B. Personalization
C. Marketing Cloud
D. Salesforce CRM
Explanation: This platform is going to present a challenge in terms of connection limits for Data Cloud. Data Cloud supports up to 3 Marketing Cloud connections per org, which means that only 3 Marketing Cloud accounts can be connected as data sources or activation targets. The other platforms have higher or no limits for connections.
Which operator can be used to create a segment for a birthday campaign that is evaluated daily?
A. Is This Year
B. Is Anniversary Of
C. Is Between
D. Is Birthday
Explanation: This operator can be used to create a segment for a birthday campaign that is evaluated daily. It compares a date attribute to the current date and returns true if they have the same month and day, regardless ofthe year.
What is a DMO called if it inherits the name, shape, and semantics of the reference object?
A. Custom DMO
B. Standard DMO
C. Data Lake Object (DLO)
D. Data Source Object (DSO)
Explanation: A Data Model Object (DMO) that inherits the name, shape, and semantics of the reference object is called a Standard DMO. A reference object is a predefined object in the Data Cloud data model that represents a common entity or concept, such as Individual, Order, or Product. A Standard DMO is a copy of a reference object that you can use to ingest data from a specific source without modifying the original reference object. A Standard DMO has the same fields and relationships as the reference object, but you can add custom fields or relationships to it if needed. References: Data Model Objects
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