Pardot-Specialist Practice Test Questions

254 Questions


A Pardot administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission. Which feature should they use?


A. Progressive Profiling


B. Always display even if previously completed


C. reCaptcha


D. Dependent Fields





A.
  Progressive Profiling

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.


A. True


B. False





A.
  True

On which two types of domains does Pardot set cookies? (Choose two answers.)


A. Pardot domains


B. Tracker domains


C. Mobile domains


D. Social media domains





A.
  Pardot domains

B.
  Tracker domains

Explanation:

https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm &type=5

LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?


A. Use a stock layout provided in Pardot


B. Use above form and below form content to create the layout


C. Embed the campaign tracking code on their website


D. Import layout using a URL from their website





D.
  Import layout using a URL from their website

What do spam complaints refer to in an email report?


A. The number of prospects who clicked the unsubscribe link


B. The number of prospects who replied to the email to ask to be removed


C. The number of prospects who opted out via the email preference center


D. The number of prospects who marked an email as spam





D.
  The number of prospects who marked an email as spam

New feature alerts can be found at the top of the dashboard.


A. True


B. False





A.
  True

What is Lead Qualification?(select two)


A. The process of determining when a prospect is ready for follow up from your sales team.


B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.


C. The process of determining when a prospect is ready for follow up from your marketing team.





A.
  The process of determining when a prospect is ready for follow up from your sales team.

C.
  The process of determining when a prospect is ready for follow up from your marketing team.

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email. How should the user resolve this Issue?


A. Edit the list to be available for "Email Sanding"


B. Edit the email template to make it available for "List Emails"


C. Edit the list to be available for "Email Templates"


D. Edit the email template and choose the appropriate list





B.
  Edit the email template to make it available for "List Emails"

How could a visitor convert to a prospect?


A. Download an eBook


B. Open a Pardot email


C. Submit a Pardot form


D. Watch a video hosted in Wistia





C.
  Submit a Pardot form

How can an action be applied to a prospect who views a specific page of a website?


A. Through completion actions


B. Through automation rules


C. Through scoring


D. Through page actions





D.
  Through page actions

A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce. Which metric is not supported?


A. Total Replies


B. Total Delivered


C. Unique Opens


D. Opt Out Rate





A.
  Total Replies

Identify the differences between default and custom roles.


A. Default roles are included with Pardot


B. Custom roles can be edited


C. Default roles can be edited


D. Default roles can be deleted


E. Custom Roles can be created from scratch


F. Custom roles can be created from a default role


G. Default roles are included with Pardot





A.
  Default roles are included with Pardot

C.
  Default roles can be edited

E.
  Custom Roles can be created from scratch

F.
  Custom roles can be created from a default role

G.
  Default roles are included with Pardot

Explanation:

More info here: https://help.salesforce.com/articleView?id=pardot_users_custom_roles.htm


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