A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center. Which two characteristics must be true of that list? Choose 2 answers

A. It is a Static List

B. It is a Dynamic List

C. It is a CRM Visible List

D. It is a Public List

Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

A. When new prospects are imported into Pardot via a .csv file.

B. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

C. When prospects are added to a static list.

D. When a profile is associated with the prospects.

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A. Only pass on leads that are very active on your site no matter the company profile.

B. Implement a blended lead scoring and grading system.

C. Automatically assign all leads to sales reps in a round-robin system.

D. Add more landing pages and forms to your site to increase the number of conversion opportunities.

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

A. The last campaign of the last contact associated with the opportunity

B. The first campaign of the first contact associated with the opportunity

C. The first campaign of the last contact associated with the opportunity

D. The last campaign of the first contact associated to the opportunity.

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it. What is a recommended way to create this type of list?

A. Use a completion action on the form to automatically add anyone who completes it to the list.

B. Use a dynamic list that matches prospects as they complete the form.

C. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

D. Use table actions to add prospects who have completed the form to the list.

A form is created to automatically register prospects to a webinar upon submission. Which automation tool should be used to accomplish this?

A. Adding a completion action to register prospects on the form.

B. Creating a segmentation rule to register prospects based on the form submission.

C. Creating an automation rule to register prospects based on the form submission.

D. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B. High click rates indicates that the email subject line should be the focus of the email content.

C. Low click rates encourage the user to optimize content or link placement in other email sends.

D. High open rates indicates that prospects are interacting with the content.

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead. What automation tool should be used to solve this need?

A. Engagement studio

B. Segmentation rule

C. Automation rule

D. Dynamic list

Identify the paid search ad platforms for which Pardot has a native integration.

A. Google AdWords

B. Bing

C. Yahoo

D. All of the Above

How many CRM How many CRM connectors can a Pardot instance have verified at one time?

A. 1

B. 2

C. 5

D. Unlimited

Which is NOT a way to assign a custom role to a user?

A. Edit an existing Default Role, and it will automatically convert to a Custom Role.

B. Assign new users to a previously created Custom Roles during the import process.

C. Add a batch of existing users to a Custom Role using table actions

D. Add a user to a Custom Role directly from their User Record.

What is the best practice when users leave the company and have assigned prospects?

A. Reassign all prospects in the CRM

B. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

C. Delete the user from Pardot

D. All of the above

E. A & B