Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shoppingexperience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. Make the call-to-action button that links to the feedback form bigger and with red background
B. Replace call-to-action with interactive EmailForm
C. A Salesforce Survey block called in by an AMPscript function.
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included specialevents and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
A. Reference Content Block
B. Dynamic Content Block
C. Einstein Content Selection
Explanation: A Reference Content Block is a type of content block that allows marketers to reference another content block within an email. This means that any changes made to the referenced content block will automatically update in all emails that use it. A Reference Content Block is useful for including content that changes frequently or needs to be consistent across multiple emails, such as special events or offers.
Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
WhichMarketing Cloud function should be used to get this data automatically on a daily basis?
A. Google Analytics Integration
B. Tracking Extracts
C. Report Snapshots
Explanation: Tracking Extracts are a type of data extract activity that allows marketers to export tracking data from Marketing Cloud to an external system, such as a dashboard or a data warehouse. Tracking Extracts can be configured to include various types of tracking data, such as email sends, opens, clicks, bounces, unsubscribes, etc. Tracking Extracts can be combined with a File Transfer activity and an Automation Studio workflow to transfer the extracted file to the desired location on a daily basis.
NorthernTrail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
A. Leverage a Smart Capture block
B. A double opt-in at signup
C. Add CAPTCHA validation to the form
Explanation: A double opt-in at signup is the best way to make sure email addresses are valid before adding them to the audience, as it requires the subscriber to confirm their email address by clicking on a link sent to their inbox. This ensures that the email address is not fake, misspelled, or belongs to someone else. A double opt-in also helps to build trust and consent with the subscriber. A Smart Capture blockor a CAPTCHA validation would not verify the validity of the email address, but only capture or filter the input from the form.
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber ina data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
A. Save the data extension in the Test Folder.
B. Create the data extension as 'Is Testable'.
C. Associate the dataextension to the Campaign.
Northern Trail Outfitters (NTO) sends a birthday coupon during thesubscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?
A. Journey Builder and EngagementSplit
B. Automation studio and Query Activity
C. Salesforce CDP and Einstein Engagement Scoring
Explanation: Journey Builder and Engagement Split are no-code features that can be used to accomplish this scenario. Journey Builder is a tool that allows marketers to create personalized customer journeys across channels and devices. An Engagement Split is a type of decision split that evaluates how a subscriber interacted with an email, such as opening or clicking. Based on the outcome, the subscriber can be routed to different paths in the journey.
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
A. Leverage Social Studio to capture email addresses.
B. Create CloudPages to collect and subscribe users,
C. Use Journey Builder to build an audience using Ad Studio.
Explanation: Create CloudPages to collect and subscribe users is the correct answer. CloudPages is a feature that allows you to create web pages and landing pages using Marketing Cloud tools and data. You can use CloudPagesto collectinformation from users who visit your pages from social channels, such as Facebook or Twitter, and subscribe them to your email lists or data extensions. You can also use CloudPages to create preference centers, profile centers, or unsubscribe pages for your email subscribers. You can learn more about this in the [CloudPages Basics] module on Trailhead.
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, ifconfigured, should provide a warning prior to sending?
A. Subject and Preheader Validation
B. Content Detective
C. Subscriber Preview and test Send
A retailerhas revamped their loyalty program. They want to send a loyalty series to new and
existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?
A. Create a new, friendly From Name forthe updated program.
B. Purge inactive subscribers to avoid high bounce rates.
C. Send to subscribers, asking for them to confirm opt-in.
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
A. Path Optimizer
B. Google Analytics Audience
C. Einstein Engagement Scoring
Explanation: Einstein Engagement Scoring is the correct answer. This tool allows you to use artificial intelligence to score your subscribers based on their engagement behavior, such as opens, clicks, conversions, etc. You can use Einstein Engagement Scoring to easily target your most loyal subscribers by filtering them based on their predicted engagement level or score. You can also use Einstein Engagement Scoring to segment your subscribers based on their predicted attrition risk or optimal send time. Google Analytics Audience is not a valid option,as this tool only allows you to measure and analyze web traffic and behavior, not email engagement. Path Optimizer is not a valid option either, as this tool only allows you to test different paths or content variations in a journey based on different engagement metrics, not target loyal subscribers. You can learn more about this in the [Einstein for Marketing Cloud] module on Trailhead.
Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?
A. Navigate to the email in Content Builder and update the URL.
B. Navigate to the Job Links tab In My Tracking and update the URL.
C. Navigate to URL Expiration in Setup and update the URL.
Explanation: To update an email link’s URL after a send, you need to navigate to the Job Links tab in My Tracking and update the URL there. This will change the URL for all recipients who have not yet clicked on the link.
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs. Which tag should NTO add to the HTML element to differentiate the links?
A. conversion
B. linkname
C. alias
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