Which two statements about a database of record are correct? Choose 2 answers

A. A database of record is a centralized storage repository of data about objects or people

B. A database of record is any database that contains subscriber data

C. A database of record is system in which subscriber's status is maintained

D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

Customer Event:

• Gather data through a tablet-based webform as part of a raffle into a data extension.
• Winner is randomly selected.
• After the event, an email should be sent to the participants to gather opt ins for marketing emails.

A. data extension with opt in status

B. Send email activity which contains a link to subscription center

C. WebCollect

D. SmartCapture

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the responses?

A. Test Response

B. Info Capture

C. Outbound

D. Data Capture

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database. What key issue should be addressed? Choose 3 answers

A. How will Marketing Cloud and the database sync up?

B. Will new users have an "Email ID"?

C. What will be used as Subscriber Key?

D. What publication lists will be used?

E. Will the company need a custom preference center?

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series. Which steps should be used to accomplish this in Journey Builder?

A. Define Goal, Send Email, Wait, Decision Split

B. Random Split, Send Email, Wait, Define Goal

C. Define Goal, Update Contact Data, Send Email, Wait

D. Update Contact Data, Wait, Send Email, Join

A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

A. Upgrade the MC account to ConnectedApp

B. Turn off link details tracking

C. Filter data

D. Turn off Individual Level Tracking

A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account. What functionality should be used to retrieve the necessary data?

A. My Tracking

B. My Reports

C. Tracking Extract

D. Data Views

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page. How should the customer individualize the email content?

A. Personalization Strings

B. Substitution Strings

C. Dynamic Content Areas

D. Guide Template Language

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend. What action should be taken to increase subscriber engagement? Choose 2 answers

A. Increase volume of emails to a wider audience

B. Increase the use of dynamic content in emails

C. Adopt a Cart Abandonment Email Campaign

D. Introduce more identity verification steps in check out process

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

• The email content will highlight new inventory each day.
• A small team will run both their digital marketing operations and their email program.
• A user needs to build, test, and send a daily email in less than an hour.
• Images for the emails will be hosted on their website CMS.

A. Will image URLs be available publicly?

B. How often will the layout of the content in a content area change?

C. What is the maximum file size of the images being used?

D. How often will email content be image-only with text overlaying images?

E. What from name will be used for these emails?

The customer has these requirements for storing engagement data in their data warehouse:

• All email open and click activity must be pulled daily from the Marketing Cloud.
• Output files must meet the specific requirements for the data warehouse.
• All the activity must be provided via FTP in one file.

A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP

B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity

C. Query activity to pull data view information > Extract activity of data extension > Transfer activity

D. Extract activity of data view tables > Query activity to create the required file > Transfer activity

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

A. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)