A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive. What question should be asked to determine a data/segmentation strategy? (Choose 2 answer)

A. Will customers be able to sign up for the loyalty program at the store?

B. Is the purpose of these emails for acquisition or retention or transactional?

C. Will multiple languages be used, with a "From Name" lookup table needed?

D. Will version values/meanings change, precluding reusable AMPscript?

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Given the customer's requirements, which method should be used to automate their monthly promotional email?

A. Create a triggered automation that includes an import activity and triggered send.

B. Create a scheduled daily automation that includes an import activity and user-initiated send.

C. Create a scheduled monthly automation that includes an import activity and triggered send.

D. Create a triggered automation that includes an import activity and user-initiated send

The customer has the following requirements for storing engagement data in their data warehouse:

• All email open and click activity must be pulled daily from Marketing Cloud.
• Output files must meet the specific requirements for the data warehouse.
• All the activity must be provided via SFTP in one file.

A. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity

B. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP

C. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity

D. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity

NTO wants not only to send to their best customers, but also those most likely to buy. What data will be helpful to send out an email which increases purchase frequency? (Choose All that apply)

A. last purchase date

B. proximity to store

C. lifetime purchase value

D. conversion rate

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages. What method should be suggested in this scenario?

A. Platform Events API

B. Data View Export with every send

C. Data Retrieves on the Send Object

D. Event Notification Service

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case?

A. Subscriber Key

B. Contact ID

C. Member Record

D. Data Extensions

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed. What should be implemented to achieve these goals?

A. Build out an internal business governance and process to support this.

B. Set up Approval Workflow and Share setting inside Marketing Cloud.

C. Integrate an outside CMS with all these permissions built in.

D. Edit the Content Permissions and Restrictions by Role setting for each user.

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping. What action should NTO take?

A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C. Create a user-initiated message to logged-in customers to send once the website is restarted

D. Create and send an apology email that includes a discount for a future purchase to all customers.

Which three statements are correct about Data Designer? Choose 3 answers

A. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.

B. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups

C. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.

D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions

E. Each attribute group can contain multiple lists, and each list can include multiple attributes.

A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer’s plans are to:

• Use an existing Paste HTML email for the first send.
• Make only minor changes to the email creative for future sends.
• Send to the subscriber list.
• Deploy emails manually for now, but possibly automate in the future.

A. Guided Send

B. Triggered Send

C. Send Flow Activity >

D. Send Email Activity

Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address. How should they ensure this is accomplished?

A. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.

B. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.

C. RMM accounts are unable to support this behaviors.

D. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.

A company collects subscriptions on its website. It does the following:

• Compiles that subscription list in a database in the website Content Management System (CMS).
• Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
• Uses Marketing Cloud as the database of record.
• Sends up to five emails a week based on subscriber engagement with prior sends.

A. File Transfer, Data Extract, Filters, Sends

B. File Transfer, Query, Measures, Sends

C. File Transfer, Import, Measures, Sends

D. File Transfer, Import, Query, Sends