If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
A. The information in Salesforce will override the information in Marketing Cloud Account Engagement
B. The information in Marketing Cloud Account Engagement will override the information in Salesforce
C. All information will be kept, which may result in two records for one person
D. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm &type=5
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page. What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
A. The prospect will continue to see the form upon submission
B. The discrepancy between the two assets will cause an error
C. The prospect will be redirected to another webpage
D. The form's Thank You Content will still display
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
A. Use a dynamic list.
B. Use a completion action.
C. Use an automation rule.
D. Use a segmentation rule.
A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%. What can the marketer share with their stakeholders about the performance of the A/B test?
A. The winning variation did not have any clicks.
B. The A/B test v/as a tie between the two variations.
C. The winning variation did not have any opens.
D. The A/B test winning variation has not been determined.
What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?
A. The Marketing Cloud Account Engagement sync checkbox is checked
B. The first and last name fields are not empty
C. The Marketing Cloud Account Engagement URL field is not empty
D. The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"
How should a user understand how many prospects are currently waiting on a step in an engagement program?
A. Download the report of the program.
B. Click on the step to view its report card.
C. Look at the tooltip above that step.
D. Pause the program and edit the step.
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
A. True
B. False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
A. The Grade as it includes personal information about the prospect.
B. The Profile as It reflects LenoxSoft's ideal customer.
C. The Campaign as it references the prospect's first touch point.
D. The Score as it shows activities taken by the prospect.
Form or Form Handler? I want to use progressive profiling to personalize my form.
A. Form Handler
B. Form
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A. Marketing Cloud Account Engagement domains
B. Tracker domains
C. Mobile domains
D. Social media domains
A user needs to be able to import and export lists. What user role do you give them?
A. Marketing
B. Sales Manager
C. Sales
D. None of the above
A marketing user wants to test two similar versions of an email to see which one performs better. How should they run this test?
A. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
B. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
C. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
D. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
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