Marketing-Cloud-Account-Engagement-Consultant Practice Test Questions

244 Questions


Which objects are synched between Marketing Cloud Account Engagement and Salesforce?
[Choose two answers]


A. Account


B. Opportunity


C. Case


D. Order





A.
  Account

B.
  Opportunity

Explanation:

Marketing Cloud Account Engagement syncs directly with Salesforce Leads, Contacts, Accounts, and Opportunities. These objects form the core relationship between marketing and sales data, allowing Pardot to track engagement and tie it to revenue. Cases, Orders, or other custom objects are not natively synced unless special configuration is done (like enabling custom object syncing). The Account and Opportunity objects specifically support Account-Based Marketing and pipeline reporting within Pardot and Salesforce campaigns, making them essential for sales insight and campaign ROI tracking.

Select available Webinar Scoring Rules


A. Webinar Attended


B. Webinar Invited


C. Webinar Refusal


D. Webinar Registered





A.
  Webinar Attended

B.
  Webinar Invited

D.
  Webinar Registered

Explanation:

Marketing Cloud Account Engagement supports scoring rules for webinar interactions when connected through a supported webinar platform (like GoToWebinar or WebEx). You can set up scoring rules for:
Webinar Attended
Webinar Invited
Webinar Registered
These scoring actions allow marketers to measure the engagement value of prospects who interact with webinars. This data can trigger automation rules, list membership, or engagement program steps. Webinar Refusal is not a tracked metric, as Pardot doesn’t capture negative responses like declining an invite.

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?


A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.


B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.


C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days


D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.





C.
  Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Explanation:

To prevent inactive prospects from being assigned (despite meeting the score threshold), LenoxSoft should use an automation rule that resets the score of inactive prospects after 60 days to zero. This ensures they do not meet the score-based assignment criteria. Automation rules allow for time-based activity filters, such as “last activity date,” and the action can adjust the prospect’s score. This method helps keep the sales pipeline clean and focused on engaged, timely leads, while ensuring old or disengaged prospects aren’t mistakenly routed to sales reps.

What is true about grading?
[Choose two answers]


A. A prospect can be associated to multiple profiles.


B. You cannot change the default profile criteria


C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.


D. All prospects start with a grade of D.





C.
  Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D.
  All prospects start with a grade of D.

Explanation:

Grading evaluates how well a prospect fits your ideal customer profile. All prospects start with a default grade of D and are graded up or down based on how they match profile criteria. Each match or mismatch changes the grade by 1/3 (or ⅓) of a letter, not full letters at once. This allows more granular evaluation. You cannot assign a prospect to multiple profiles, and the default profile criteria can be modified, so options A and B are incorrect. Grading works in tandem with scoring to identify high-fit, high-interest leads.

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?


A. Use individual email test


B. Use multivariate test & Review email preview


C. Use rendering test and send to Test List


D. Use A/B test





C.
  Use rendering test and send to Test List

Explanation:

To thoroughly test all elements of an email—including variable tags, link tracking, and email rendering across devices and clients—the best strategy is to use a rendering test combined with a send to a Test List. Rendering tests allow you to preview the email in different email clients and devices, ensuring visual compatibility. Sending to a test list also allows you to verify dynamic content, HML merge fields, and tracking links as they would appear to real users. This approach is the most comprehensive way to ensure email quality before going live.

Select available Social Media Connectors


A. Twitter


B. Facebook


C. CD Linkedln


D. AddThis


E. FullContact





A.
  Twitter

B.
  Facebook

C.
  CD Linkedln

Explanation:

You listed AddThis and FullContact as answers, but these are not social media connectors. The actual available social media connectors in Marketing Cloud Account Engagement are:
Twitter
Facebook
LinkedIn
These allow for social post scheduling, engagement tracking, and in some cases, lead generation integration. AddThis and FullContact are third-party tools for content sharing and data enrichment, respectively, and do not act as native connectors within Pardot.

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?


A. Einstein Lead Score


B. Einstein Campaign Insights


C. Marketing Cloud Account Engagement Business Units


D. Einstein Behavior Scoring





B.
  Einstein Campaign Insights

Explanation:

LenoxSoft should use Einstein Campaign Insights to optimize asset usage while discovering new audiences. This tool uses AI to analyze campaign engagement data and uncover new audience segments that are responding well to marketing efforts. It helps marketers understand what’s working and provides actionable insights to improve targeting. Unlike lead or behavior scoring, Einstein Campaign Insights focuses on trends across audiences rather than individuals. This allows LenoxSoft to refine their campaign strategy, maximize marketing ROI, and broaden their outreach by leveraging data-driven patterns in campaign engagement and performance across different demographics or industries.

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?


A. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.


B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.


C. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector


D. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce





A.
  Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

Explanation:

To ensure all new data collected in Marketing Cloud Account Engagement is created in Salesforce with a specific record type, LenoxSoft should automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user’s permissions. Automatic assignment ensures that each new prospect is immediately eligible to sync to Salesforce, and the connector user must have proper permissions to assign the correct record type in Salesforce. This ensures a smooth, automated sync process that reduces manual intervention and maintains data consistency across systems.

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics.
(Choose 2 answers)


A. Form Report: Impressions


B. Lifecycle Report: New Prospects Created


C. Form Report: Conversions


D. Form Report: Submissions





B.
  Lifecycle Report: New Prospects Created

C.
  Form Report: Conversions

Explanation:

To report monthly on new leads and the types of assets generating them, the marketing manager should use the Lifecycle Report: New Prospects Created and the Form Report: Conversions. The Lifecycle Report helps track how many new prospects entered the database, which reflects lead generation volume. The Form Conversions report shows how many times prospects filled out forms, which indicates which assets (like whitepapers or demos) are most effective in capturing leads. These reports together provide a comprehensive view of both lead acquisition volume and asset performance.

"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated. Which two reasons could explain why the remaining 10 prospects were not updated?
(Choose 2 answers)


A. The Country field has validation enabled and the updated field values did not match existing values.


B. The user who performed the import is not the assigned user listed on the remaining prospects.


C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.


D. The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.





B.
  The user who performed the import is not the assigned user listed on the remaining prospects.

C.
  The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

Explanation:

Only 90 of 100 imported prospects had their Country field updated due to two possible reasons. First, the remaining 10 prospects may be in the Recycle Bin, and unless the user selected the option to restore them, updates won't apply. Second, the user performing the import might not be the assigned user for those 10 prospects. In Marketing Cloud Account Engagement, users typically cannot update records assigned to others unless they have specific permissions. These constraints help maintain data integrity and control over ownership in shared environments.

What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?


A. User email address


B. Marketing Cloud Account Engagement user ID


C. Salesforce username


D. CRM ID





C.
  Salesforce username

Explanation:

When enabling User Sync between Salesforce and Marketing Cloud Account Engagement, Salesforce username is used to match users across the platforms. This is essential because the username serves as a unique identifier within Salesforce, ensuring that user roles, permissions, and sync settings align correctly between the two systems. This mapping is critical for maintaining consistent access control, assignment rules, and accountability for lead or contact activity between both platforms, which helps ensure seamless data flow and reliable user management across the integration.

What would an Administrator set up to have a document automatically download after a successful form completion?


A. Include a link to the content in the Thank You Content of the form.


B. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."


C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."


D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.





D.
  Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

Explanation:

To automatically download a document after form completion, an email template should be created that includes the document link, and a completion action should be configured to send an autoresponder email. This method ensures that prospects receive the content in a professional and secure way while capturing their contact information. It also enables tracking engagement through email metrics. Unlike direct redirects, this approach allows the marketer to maintain control over delivery and potentially introduce further nurturing content in the same email.


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