LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
A. Set the sender of the email as a specific user.
B. Set the sender of the email as a custom CRM user.
C. Set the sender of the email as the account owner.
D. Set the sender of the email as the assigned owner.
Explanation:
To personalize emails by sending them from the correct customer success team member, use the setting to make the account owner the sender. This ensures each email is sent from the rep responsible for the account, fostering a more personalized and trusted communication experience. It's particularly useful when multiple contacts belong to a single company account and need consistent ownership visibility.
Which one is Marketing Cloud Account Engagement Event Connector?
A. Eventbrite
B. Eventor
C. EventMe
D. TheEvents
Explanation:
Eventbrite is the official event connector available in Marketing Cloud Account Engagement. It allows you to sync event registrations and attendance data back into Pardot, enabling you to track engagement, automate follow-up, and integrate event participation into broader marketing campaigns.
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?
A. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
D. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
Explanation:
It is not compliant or recommended to send marketing emails to purchased lists in Marketing Cloud Account Engagement. Doing so violates Salesforce’s permission-based marketing policy and can damage your IP reputation. Prospects must explicitly opt-in before being imported. LenoxSoft should first obtain proper consent (via a permissions pass or another method), then they can legally and ethically use the list in Pardot.
What type of fields are not supported by the Marketing Cloud Account Engagement sync
A. Geolocation
B. Lookup Relationship
C. Date/Time
D. Time
E. Text Area (Rich)
F. Date/Time
G. Formula
H. External Lookup Relationship
Explanation:
Marketing Cloud Account Engagement does not support syncing with the following Salesforce field types:
Geolocation
Lookup Relationship
Text Area (Rich)
Formula
External Lookup Relationship
These field types are either too complex or unsupported for Pardot's simplified field syncing model. Only basic field types like text, number, date, and picklist are recommended.
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
A. Locate the relevant documentation and follow the steps to enable.
B. Update your Salesforce connector user permissions
C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
D. Update your field mappings by going to Admin > Configure Fields
Explanation:
To have Marketing Cloud Account Engagement create Contacts (instead of Leads) or sync with Person Accounts, LenoxSoft must contact Salesforce Support to enable a special connector behavior. This configuration is not available by default and requires backend changes to support the creation of Contacts directly from Pardot prospect records.
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low. What should be recommended to increase the conversion rates on the paid search ads?
A. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
B. Create new content for the paid search ads that direct to the home page.
C. Place additional navigation on the LenoxSoft home page.
D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
Explanation:
Directing paid ad traffic to the homepage typically results in lower conversions because it’s broad and not tailored to the ad’s message. The recommended solution is to create a targeted landing page in Pardot specifically for the ad campaign. A landing page can include relevant messaging, form fields, and a strong CTA, significantly increasing the chance of conversion.
When mapping fields between Marketing Cloud Account Engagement and Salesforce how
can you control the synchronization?
[Choose one answer]
A. Use Salesforce's value
B. Use Marketing Cloud Account Engagement's value
C. Use the most recently updated record
D. All of the above
Explanation:
Marketing Cloud Account Engagement allows you to configure field-level sync behavior in three ways:
Use Salesforce’s value
Use Pardot’s value
Use the most recently updated record
This flexibility ensures that your CRM and marketing systems stay in sync based on your business needs and data trust rules.
What is critical in achieving good email deliverability?
A. Having a text only version of email content
B. Sending email through dedicated IP
C. Setting up email authentication
D. Using personalization in email content
Explanation:
The most critical factor for good email deliverability is email authentication (SPF, DKIM, and DMARC). These protocols validate that your emails are really coming from your domain, reducing the chance they’ll be marked as spam. Without proper authentication, even high-quality content and a clean IP won’t guarantee inbox placement.
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?
A. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
B. First-party tracking is domain-based while third-party tracking is campaign-based.
C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
D. First-party tracking does not use cookies, while third-party tracking does.
Explanation:
First-party tracking in Marketing Cloud Account Engagement allows companies to track prospect activity across multiple domains that they own. Unlike third-party tracking, which is limited to a single domain and can be blocked by modern browsers, first-party tracking is more reliable and secure because it sets cookies directly from the company’s own domain. This approach improves tracking accuracy, especially in privacy-conscious environments like the EU, because it is considered more trustworthy. It enables marketers to follow a user’s behavior across their main website and subdomains (or even across different regional sites), providing a more complete view of prospect engagement.
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign
C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign
Explanation:
To replicate LenoxSoft’s Salesforce-based campaign enrollment process in Marketing Cloud Account Engagement (Pardot), they should either use an automation rule (A) for continuous, dynamic automation or manually import prospects and apply a rule (B). The automation rule method (A) is preferred for a real-time, ongoing solution, where the rule checks for job title “CEO” and industry “Software,” then automatically adds qualifying prospects to the campaign. Option B is suitable if working with static imports. Both options ensure that qualifying leads are captured and aligned with Salesforce campaigns for consistent sales and marketing reporting.
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
A. Set the intern up in the Default 'Marketing' User Role
B. Set the intern up in the Default 'Marketing Intern' User Role
C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
Explanation:
To ensure that a marketing intern only has view access to prospect lists and sent emails, the best approach is to create a custom user role with only the "view" permissions enabled for lists and emails. Default user roles, like “Marketing,” often grant broader access, including the ability to create or edit assets, which may be beyond the intern’s responsibilities. By tailoring a custom role, LenoxSoft can uphold security best practices while still giving the intern the access they need to learn and contribute safely without risk of making unwanted changes to active campaigns or assets.
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A. Send using the form's completion actions.
B. Send using an automation rule
C. Use a dynamic list to use as a recipient list on an email send.
D. Send using a segmentation rule.
Explanation:
The most efficient and automated way for a lead to receive a follow-up email after submitting a Contact Us form is by using form completion actions in Marketing Cloud Account Engagement. Completion actions trigger instantly after the form is submitted, allowing marketers to send a follow-up email immediately. This action does not require list creation, rule building, or additional filters—it happens in real-time and ensures that every engaged prospect gets the right communication while also updating their record. It's the best method for consistent, immediate engagement after an inquiry.
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