How many Engagement Programs can run at one time?
A. Always 100
B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
C. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
Explanation:
The number of Engagement Programs that can run at once depends on your Marketing Cloud Account Engagement edition:
Growth Edition: 20 programs
Plus Edition: 100 programs
Advanced Edition: 200 programs
Engagement programs are designed to automate multi-step nurture campaigns, and there are limits to how many can run simultaneously to ensure system performance and data integrity. By understanding these limits, LenoxSoft can plan and scale its marketing automation efforts accordingly across business units or product lines without exceeding technical thresholds.
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
A. Install the Salesforce AppExchange Package and verify the Salesforce connector
B. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
C. Export all the data and assets from the existing tool
D. Salesforce Connector User has 'Read1 permission to the custom object
Explanation:
Given that LenoxSoft's current marketing automation tool contract ends in just three weeks, the top priority is to export all data and assets from the existing platform before access is lost. This includes prospect lists, email templates, forms, landing pages, automation workflows, and engagement data. Without this step, valuable marketing content and historical performance data could be permanently lost, complicating the migration. While technical setup in Marketing Cloud Account Engagement (Pardot) is also essential, it can proceed in parallel. However, the time-sensitive nature of the expiring contract makes securing and preserving data the first and most critical action.
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
A. Build automation rules add criteria as Contact as blank add action as notify assigned user
B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
C. Build dynamic list add criteria as Contact as blank add action as notify assigned user
D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
Explanation:
To automate the annual renewal email process and give sales visibility into prospect engagement, LenoxSoft should build a dynamic list with criteria that identifies prospects whose "Contract" field is blank, meaning they have not yet renewed. This list can be used as the recipient list for an Engagement Studio program, which sends a series of renewal reminder emails. Dynamic lists automatically add or remove prospects based on field updates, so when a prospect renews and the field is updated to "Renewed," they’re removed from the list and the program. Adding a “notify assigned user” action ensures the sales team is alerted when a prospect enters the renewal flow, keeping them informed in real-time.
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out. How should LenoxSoft enable these prospects to get marketing content again?
A. Run a permission pass effort to all of the leads and contacts who have opted out.
B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
C. Create an automation rule to clear the opt out field on the leads and contacts.
Explanation:
If leads or contacts are opted out in Marketing Cloud Account Engagement, they will not receive marketing emails—only autoresponder or operational emails. To allow these prospects to receive marketing communications again with proper consent, LenoxSoft should enable the Prospect Resubscribe feature. This feature lets opted-out prospects safely and legally opt back in by clicking a link in an email (usually a preference center link). It helps maintain compliance with privacy laws like CAN-SPAM and GDPR, ensuring the re-opt-in process is controlled and trackable. Manually clearing opt-out fields or emailing opted-out users directly without consent could violate compliance rules.
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
B. PI Enable explicit bot protecting using reCAPTCHA
C. Include "Not you?" link to allow visitors to reset the form
D. Disable autoresponder emails on this form
Explanation:
In the Advanced Section of the Look and Feel step when building a form in Marketing Cloud Account Engagement (Pardot), you can enable additional features to optimize form behavior and user experience. These include Kiosk/Data Entry Mode, which prevents the browser from being cookied—ideal for trade shows or shared devices. You can also enable reCAPTCHA to protect against spam bots and ensure only real users submit the form. Additionally, the "Not you?" link allows visitors to clear pre-filled form data if the browser has cookied a previous user. These settings enhance usability and data accuracy without altering core form functionality.
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics. How could this be accomplished?
A. Develop a new lens that includes only data from the fiscal year.
B. Use the 'fiscal year' filter on the Pipeline Dashboard.
C. Create a custom dataset using only data from the fiscal year.
D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
Explanation:
To view only opportunities from a specific fiscal year in the Pipeline Dashboard of B2B Marketing Analytics (B2BMA), LenoxSoft can use the "tag" filter. Tags can be applied to campaigns, opportunities, or other related records to categorize data based on timeframes, regions, or other relevant dimensions. By tagging opportunities with the fiscal year (e.g., “FY25”), users can simply apply that tag in the Pipeline Dashboard filter to isolate and analyze data relevant to that time period. This approach is quick, user-friendly, and doesn’t require creating new datasets, lenses, or complex filters, making it ideal for marketing teams.
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake. What should be implemented?
A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
D. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
Explanation:
To ensure that unsubscribing was intentional and provide a path to re-engagement, LenoxSoft should enable the Prospect Resubscribe feature in Marketing Cloud Account Engagement (Pardot). This feature allows opted-out prospects to receive a one-time, system-generated resubscribe email, giving them a secure and compliant way to opt back in. To activate this, Pardot requires a resubscribe email template to be configured in the settings. This process is fully permission-based, ensuring compliance with regulations like CAN-SPAM and GDPR. It avoids manual intervention while making it easy for users to reverse an accidental opt-out and continue receiving marketing communications.
What is true about page actions?
[Choose three answers]
A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B. It is possible to use URL wildcard by adding * to the end of the URL.
C. You cannot use auto responder emails with page actions.
D. You cannot set the prospect's source campaign with page actions.
Explanation:
Page Actions in Marketing Cloud Account Engagement allow marketers to assign actions or scoring when a prospect visits a specific page or group of pages. You can mark a page as a priority page to highlight this activity on the prospect’s record for sales users, making it easier for Sales to identify high-interest behaviors. Page Actions also support wildcards (e.g., example.com/products/*), so they can track activity across multiple related pages. However, auto responder emails are not supported with Page Actions; they’re typically used with forms or custom redirects. You can adjust scores, assign users, or add to lists—but not send auto replies.
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0". What could be the explanation for this experience?
A. The campaign is not a connected campaign so the data is not syncing.
B. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The data hasn't been refreshed in 24 hours so the values haven't been updated.
Explanation:
When Engagement History metric fields on Salesforce campaign page layouts show only "0" values, the most likely reason is that the campaign is not connected to a Marketing Cloud Account Engagement (Pardot) campaign. Connected Campaigns are required for syncing engagement data—such as email opens, clicks, form completions, and other Pardot activity—to the corresponding Salesforce campaign. If the connection isn’t established, Salesforce won’t receive Pardot engagement data, and the metrics will remain blank or zero. To fix this, LenoxSoft should ensure the campaign is a Connected Campaign, which links the Salesforce and Pardot campaign records and allows data sharing.
What is essential to setup when you are implementing Marketing Cloud Account
Engagement for the first time?
[Choose three answers]
A. Create and add a tracking code to the website
B. Setup DNS for each used domain and validate the connection
C. Setup tracker subdomain and validate it
D. Choose which sender IP to use
Explanation:
When implementing Marketing Cloud Account Engagement (Pardot) for the first time, there are several essential setup steps to ensure the platform functions properly. First, you must create and install a Pardot tracking code on your website to capture visitor behavior and associate activity with prospects. Second, you must set up DNS records for every domain used in your marketing (for sending emails, hosting forms, or landing pages), and these must be validated for proper functionality. Third, setting up and validating a tracker subdomain ensures all Pardot-hosted assets (like landing pages and forms) appear on a branded URL, maintaining trust and consistency.
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?
A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.
B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
Explanation:
Since LenoxSoft cannot use Pardot form handlers due to encryption restrictions but still wants to capture leads through existing forms and enter them into a Marketing Cloud Account Engagement Engagement Program, the best solution is to use a dynamic list. This list should include prospects whose campaign is the Salesforce Connector (to ensure they're from external form submissions synced via Salesforce) and whose score is less than 100. This list can be used as the entry criteria for the New Lead engagement program. Because dynamic lists update automatically, once a prospect’s score reaches 100, they’ll be removed from the list and exit the program, satisfying the automation requirement.
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B. What action should the admin take to ensure the sales team can view this new category score for each lead or contact?
A. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
B. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
D. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
Explanation:
To ensure the sales team can view the Scoring Category scores for each lead or contact in Salesforce, the Marketing Cloud Account Engagement Category Score related list must be added to the page layouts for both leads and contacts. Scoring Categories allow you to assign separate scores based on different types of assets (e.g., product lines), giving more granular insight into what prospects are interested in. This related list displays the individual category scores, helping sales reps prioritize follow-up based on a prospect’s engagement with specific product lines. Simply updating fields or permissions won’t surface the category scores unless this related list is added.
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