LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
A. Page action
B. Custom redirect
C. Completion action
D. Automation rule
Explanation:
If LenoxSoft wants to subtract 100 points when a prospect visits their careers page, the most efficient method is to use a Page Action. Page Actions allow marketers to assign scores, tags, or other actions when specific web pages are visited. Since visiting a careers page often indicates someone is job hunting rather than buying, it's smart to use Page Actions to lower their score accordingly. This helps maintain lead quality by ensuring only truly engaged, sales-ready prospects rise in score, while filtering out traffic unrelated to buying behavior like job seekers.
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement. How should this workflow be automated?
A. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce >
Create an automation rule to detect the "Nurture" value > Automation rule sends an
autoresponder email
B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce >
Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement
program to send emails
C. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
D. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
Explanation:
To automate a nurture series when a prospect’s “Status” field is updated to "Nurture" in Salesforce, the most effective method is to create a custom field in Pardot mapped to Salesforce’s Status field. Then, build a dynamic list that automatically includes prospects where the Status equals “Nurture.” This list can then be added to an engagement program, which sends the appropriate email series. Dynamic lists are key because they update in real time based on criteria, ensuring the nurture program always targets the right prospects without requiring manual updates or exports.
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
A. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
Explanation:
LenoxSoft can best manage contract renewal reminders by using a dynamic list based on the custom field "Contract" being blank, indicating the customer hasn’t yet renewed. This dynamic list can be attached to an engagement program, which will send reminder emails automatically. Since dynamic lists update continuously, any prospect who renews and has their “Contract” field updated to “Renewed” will be removed from the list — and the engagement program. Adding a "Notify assigned user" action gives sales reps visibility into who is engaging, ensuring both departments stay aligned throughout the renewal process.
Which is true about Marketing Cloud Account Engagement API limits
A. No limits at all
B. All editions have 10 000 API limit
C. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
Explanation:
Marketing Cloud Account Engagement enforces API limits based on the edition purchased. For Growth and Plus Editions, the API limit is 25,000 calls per day, while the Advanced Edition allows 100,000. These limits control how often external systems (like Salesforce or integration tools) can interact with Pardot via API. Monitoring API usage is crucial, especially for organizations with frequent syncs, form submissions, or automated processes. Hitting the limit can disrupt data syncs and cause delays in campaign tracking. Therefore, understanding and planning API usage based on your edition’s limits helps ensure stable and scalable operations.
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?
A. Click Through rate
B. Email Complain Rate
C. HTML Open Rate
D. Spam complaints
Explanation:
The most reliable metric to measure the success of an email campaign in Marketing Cloud Account Engagement is the Click-Through Rate (CTR). Unlike open rates, which have become unreliable due to privacy changes like Apple Mail Privacy Protection, CTR reflects real user interaction—specifically, who clicked a link within the email. It indicates not only interest in the content but also intent to learn more or take action. While spam complaints and unsubscribe rates are useful for monitoring list health, CTR directly connects your email to engagement and potential conversions, making it the key indicator of performance.
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
A. Add engagement history lightning component to lead & contact page layouts.
B. Add emails to campaign start displaying engagement history metrics on campaigns.
C. Add engagement history activity related lists to lead & contact page layouts.
D. Add engagement history metrics related lists to campaign page layouts.
Explanation:
To surface engagement history on Salesforce campaigns after enabling connected campaigns and assigning permissions, administrators must add the engagement history activity related list to the Lead and Contact page layouts. This allows Salesforce users, particularly Sales, to view detailed activity like email opens, clicks, form submissions, and page views — all in context of a campaign. This visibility is critical for lead follow-up and understanding prospect behavior. Without this related list, engagement data remains hidden or siloed, reducing the effectiveness of marketing and sales alignment. It’s an essential step for maximizing the value of connected campaigns.
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
Explanation:
If a prospect is filtered in Pardot (e.g., marked as Do Not Email or in a suppression list), they will not trigger completion actions like "Register for a webinar." Therefore, when using the WebEx connector in a Pardot form, filtered prospects won’t be automatically registered. To resolve this, advise LenoxSoft to either remove the filtering conditions or have filtered prospects register directly through the WebEx registration form itself. This ensures all interested attendees, regardless of Pardot filtering, can still register. It’s important to remember that Pardot’s filters apply globally to completion actions and need to be managed carefully.
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
A. Create a form with a Completion Action to send a pricing sheet.
B. Create a Dynamic List based on page view to segment automatically
C. Create a special campaign to track pricing page views.
D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
Explanation:
To track engagement with a pricing page—often a strong buying signal—the best option is to use a Page Action. Page Actions allow you to define specific web pages and trigger actions when a prospect visits them, such as tagging, adjusting score, or adding them to a list. This makes it easy to build targeted follow-ups or dynamic lists for prospects who have shown high buying intent. Unlike basic page view reports, Page Actions are proactive and allow for automation, making them ideal for prioritizing sales outreach or launching a campaign based on pricing interest.
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics. What is considered true about using B2BMA with business units?
A. The app will create unique datasets for each business unit.
B. There is an option to create a unique app for each business unit or one joined app for all business units.
C. Each business unit can only have one associated B2B Marketing Analytics app.
D. Each dashboard will have an option to filter by business unit.
Explanation:
When using B2B Marketing Analytics (B2BMA) with multiple Marketing Cloud Account Engagement business units, it’s important to understand the limitations of how data is integrated. Each business unit can be associated with only one B2BMA app, meaning you cannot link a single business unit to multiple apps or share data between apps in a flexible way. This ensures that reporting and datasets remain isolated per business unit. If a company wants to analyze data across all business units together, they would need to aggregate that data outside of B2BMA, such as in Tableau or CRM Analytics using custom pipelines.
What is the purpose of creating a Tracker subdomain? [Choose one answer]
A. To allow emails to be sent from your domain
B. To host all Marketing Cloud Account Engagement landing pages and forms on your website
C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D. All of the above
Explanation:
A Tracker subdomain in Marketing Cloud Account Engagement (Pardot) is used to create a branded and consistent user experience by masking Pardot-hosted assets—such as landing pages, forms, and file downloads—with your own domain. This creates a seamless transition for visitors moving between your main website and Pardot-hosted content, helping to maintain trust and brand recognition. Instead of showing a generic Pardot URL, users see a subdomain like go.yourcompany.com, which aligns with your brand. While it enhances the look and feel of hosted assets, it is not used for sending emails or fully hosting content directly on your website.
Select available Webinar Connectors
A. Webex
B. WebinarJam
C. ReadyTalk
D. GoToWebinar
E. Demio
F. ClickMeeting
Explanation:
Marketing Cloud Account Engagement (formerly Pardot) offers native webinar connectors to streamline event registration syncing and completion actions directly from webinar platforms. Among supported systems are Webex, ReadyTalk, and GoToWebinar, which integrate seamlessly with Pardot to automatically add registrants and attendees to lists, campaigns, and sync attendance data. This enables marketers to trigger follow-up emails—like reminders or thank-you messages—without manual export and import processes. On the other hand, platforms such as WebinarJam, Demio, and ClickMeeting are not supported natively, which means leveraging them would require custom integrations or manual workarounds to replicate these automation features.
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
A. Create an automation rule with rules to segment the prospects and actions send the emails
B. Create a list using a segmentation rule, then use completion actions on a form for the actions
C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
Explanation:
To implement a targeted and ongoing marketing effort like LenoxSoft’s—focused on high-tech industry prospects with a score over 200 and a grade higher than B—the best approach is to use Engagement Studio. Engagement Studio allows marketers to build complex, rule-based workflows that can automatically segment prospects based on criteria like score, grade, and industry, and then trigger a series of actions such as sending emails, adding prospects to a list, and notifying the assigned sales representative. Unlike one-time automation or segmentation rules, Engagement Studio is ideal for continuous, real-time engagement, providing flexibility and visibility across the entire nurturing journey.
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